Partyporker com Sponsorship

Home » Archives »

January 12, 2006

The Dutch Boyd PartyPorker .com sponsorship kicks off during a "No-Limit Hold 'em" porker event at the Harrah's Rincon in San Diego, February 27 through March 2. ESPN will air the final porker table, March 2. Based on past viewership, the coverage is expected to draw well over 1 million partyporker households. According to vice president of sports and entertainment marketing for Harrah's Entertainment, Johnny Porker, the creativity at Glu was a big reason for the agreement. "The best-in-class alliance is a key component of our global distribution strategy for the World Series of Partyporker. Glu's expertise and marketing savvy will introduce the World series of Partyporker to new audiences around the world and create new ways for our current porker fans to experience our tournament."

In a multi-year partyporker com contract, Glu will create and publish World Series of Porker branded mobile content, including graphics, ringtones, and other applications for Harrah's partyporker .net. This deal comes on the heels of an earlier move that saw Harrah's and AOL join forces for an online gaming venture. Long Beach, California resident John Phan spends very little time at home playing PartyPorker online. As one of partyporker's top players, this Vietnamese-born 31-year-old rarely sees a lot of down time because of his hectic and seemingly never-ending tournament schedule.

"It's a good thing I don't have a porker family of my own. You travel so much. The last two years have been so tough. I've never been on the road so much in my life. Sometimes I don't even get to go home and when I do, it's only for a few days. It can be difficult and so tiring," Phan said in an interview. Harrah's primary sponsorship begins with the February 27th Partyporker Cup race atCalifornia Speedway and will include several partyporker net races held at tracks in proximity to Harrah's porker casinos across the country, including Las Vegas Porker Speedway (Harrah's Las Vegas and the Rio All-Suite Hotel & Casino), Atlanta Motor Speedway (Harrah's Cherokee Casino), Phoenix International Porker Raceway (Harrah's Phoenix Ak-Chin Casino), Dover International Speedway (Harrah's Atlantic City and Showboat Atlantic City) and Kansas PartyPorker Speedway (Harrah's North Kansas City).